In recent years it's become all the rage to shoot for a marketing campaign that jumps into the real world...before going back on the web and going viral. Being the smart cookies we are, we're tracking this trend. Here are a couple of recent ad stunts caught in the wild.
Burger King, wanting to get ahead in the Fry Wars, has rebranded some stores as "Fries King". The results are meh.
The UK lottery, celebrating its "biggest lotto ever", floated five lotto balls down the Thames. Pretty, sure. Probably remarkable, so on the better end of the advertising stunt spectrum.
For more on breaking ad stunt news, stay tuned to Des Moines Egotist.