Topic: Social Media Is Much More Than Just Social and Media with Jure Klepic
Jure Klepic was listed as one of the Top Ten Influencers in social media by Forbes.com. He also regularly writes for The Huffington Post, and his work has been published on 12most, Business2Community and Social Media Today.
Date: Wednesday, October 3, 2012
Time: Check-in and Networking 11:30-11:45 a.m. | Program 11:45 a.m. to 1 p.m.
Location: Hilton Garden Inn | 8600 Northpark Drive, Johnston
Cost: AMA Members – $20 | Non-Members – $30 | Students – $15 | Walk-ins add $10 to regular meeting fee
To Register: Visit AMAIowa.com
Social Media Is Much More Than Just Social and Media
With today’s internet marketing opportunities and social media outlets, there are vast opportunities for businesses to succeed and fail. Entrepreneurs who want to start or grow a business must understand multi-dimensional marketing and be innovative, or they will be one of those that fail.
The critical mistake that too many failed brands make is not considering history and cultural concerns, which then makes the right connections based on deeper observations and insights of human behavior when crafting marketing and social media strategies.
During this program you will learn why the cultural underpinnings of today’s social media habits and devices are so important to understand, why every marketing strategy should include the nexus of the social relationship, the type of message and technological object that delivers the message and timing.
After this presentation, you will have a clear understanding of why social media needs to be looked at beyond just the two words: social and media.