Marketer and author Kelly McDonald has an important lesson to share with her colleagues – diversity of thought helps companies remain competitive.
The Dallas, Texas-based marketing expert will share this insight and others at the April 13 AMA Iowa luncheon as she presents “Diversity in America: How to Work with and Market to People Not Like You.”
McDonald’s presentation will focus on why diversity is a business and personal opportunity. She will discuss how attendees can benefit by better understanding their co-workers, customers and the community in which they live and work.
She will also address market and generational segments and the values associated with each, common obstacles to internal and external communication and strategies for developing effective diversity initiatives.
McDonald will sign copies of her book “How to Market to People Not Like You: Know It or Blow It” following the presentation.
More at: http://amaiowa.com/program.asp?id=69
Who: Kelly McDonald, McDonald Marketing
What: AMA Iowa presents “Diversity in America: How to Work with and Market to People Not Like You”
When: Wednesday, April 13, 2011, from 11:30 a.m. to 1:00 p.m.
Where: Des Moines Golf & Country Club
Cost: $20 AMA Iowa members / $30 non-members / $15 students; Walk-ins add $10