• AMA Luncheon: Diversity In America

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    Marketer and author Kelly McDonald has an important lesson to share with her colleagues – diversity of thought helps companies remain competitive.

    The Dallas, Texas-based marketing expert will share this insight and others at the April 13 AMA Iowa luncheon as she presents “Diversity in America: How to Work with and Market to People Not Like You.”

    McDonald’s presentation will focus on why diversity is a business and personal opportunity. She will discuss how attendees can benefit by better understanding their co-workers, customers and the community in which they live and work.

    She will also address market and generational segments and the values associated with each, common obstacles to internal and external communication and strategies for developing effective diversity initiatives.

    McDonald will sign copies of her book “How to Market to People Not Like You: Know It or Blow It” following the presentation.

    More at: http://amaiowa.com/program.asp?id=69

    Events Details

    Who: Kelly McDonald, McDonald Marketing
    What: AMA Iowa presents “Diversity in America: How to Work with and Market to People Not Like You”
    When: Wednesday, April 13, 2011, from 11:30 a.m. to 1:00 p.m.
    Where: Des Moines Golf & Country Club
    Cost: $20 AMA Iowa members / $30 non-members / $15 students; Walk-ins add $10
    Registration: www.amaiowa.com

  • AMA Iowa Announces Call for Entries in 2011 NOVA Awards Competition

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    Does your marketing work "Cut the Mustard?"

    With categories ranging from direct marketing to social media campaigns, the 2011 NOVA awards, hosted by the Iowa Chapter of the American Marketing Association (AMA), are open for submissions.

    Marketers throughout Iowa, both members and non-members of AMA, are invited to see if their 2011 campaigns “cut the mustard,” qualifying to win this year’s idiom-themed awards competition. Entries will be judged by a panel of marketing professionals from the Oklahoma AMA chapter.

    Entry forms can be downloaded from www.amaiowa.com/nova2011, and all entries are due by 5 p.m. on Wednesday, April 20, 2011.

    An awards ceremony announcing winners and runners-up is scheduled for 5:30 p.m. on Thursday, May 12, 2011, at the Hilton Garden Inn in Johnston. The ceremony also promises to announce a Best of Show winner.

    More at: http://www.amaiowa.com/nova2011/index.html

  • What You're Doing Thursday: Art Director Association of Iowa (ADAI) 54th Design Exhibition

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    April 07, 2011
    Lobby of the Historic Northwestern Hotel (next to Domestica)
    321 East Walnut St Free
    Parking located on south side of the building.

    Welcome reception for the judges of the 54th Annual ADAI Professional Design Exhibition. Each of the three judges will share presentations and also have artwork available for sale. Appetizers served during social hour. Don't miss this rare opportunity to meet your favorite designers/gig poster artists!

    $10 members/$20 non-members
    Free student members/$10 student non-members

    Tad Carpenter of Vahalla Studios www.tadcarpenter.com | www.vahallastudios.com
    Dustin Summers of The Heads of State www.theheadsofstate.com
    Brad Simon www.bradsimondesign.com

    Please RSVP at

  • New Editorial: Hug Your Copywriter

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    Check out the newest editorial from our friends in Denver here.

    Then hire yourself a freaky good copywriter!

  • Lincoln Savings Bank Brings You ... The Five Spot

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    This ain't no April Fools joke. And what the hell is the exploding candle clip at the end?

  • I Am UNI

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    New campaign from UNI. Thoughts?

  • Vineme.com Launches From World Headquarters in Des Moines

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    Pretty cool concept - from right here in Des Moines. Maybe we'll start an "Ego" vine! From the release:

    "Vineme Inc. today launched a new social platform that allows users worldwide to crowdsource content by time, subject tags, places and people. The content is indexed
    and displayed in timeline form, allowing users to organize and search content chronologically."

    “... vineme is like Wikipedia without words, or like Flickr with a more mutual and shared user experience. We sense we have tapped into what Facebook is missing, which is the ability to not only connect with people beyond your close network of friends and family, but to also connect with the past in a way never before possible.”

    Learn more. Visit www.vineme.com

  • The London Egotist 2

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    We know Hellman and Associates in Waterloo. We know they don't suck. But this does. We're sure they haven't even seen this, but this is the crap you get when you sign up for an advertising package with DEX. Question for DEX: For a creative ad agency that makes videos for a living, this crap helps them how?

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