On Wednesday, August 3, Des Moines-area marketing professionals will gather to hear Coach USA VP of Marketing Mike Alvich tell how his company built a brand from the ground up. The brand he’ll be discussing is megabus.com, an online extension of Coach USA that is, according to the company, revolutionizing the bus industry and changing the perception of bus travel in North America.
Attendees will learn how megabus.com has utilized an integrated marketing and public relations program, including media relations, advertising, street teams and social media, to create what Businessweek called the “Megabus Effect.”
Who: Mike Alvich, Coach USA VP of Marketing
What: AMA Iowa presents “megabus.com: The Birth of a Brand”
When: Wednesday, August 3, 2011, from 11:30 a.m. to 1:00 p.m.
Where: Hilton Garden Inn, Johnston
Cost: $20 AMA Iowa members / $30 non-members / $15 students; Walk-ins add $10
Alvich’s career in transportation and tourism spans sales and marketing assignments in airline, travel industry, mass transit, sightseeing and motor coach industries. In April 2006, while serving as VP of sales and marketing for Gray Line New York Sightseeing, Alvich was given the additional mission of directing the marketing of a new discount bus brand, megabus.com.
Three years later, Alvich became VP of marketing for Coach USA nationally, responsible for developing and implementing marketing programs for twenty Coach USA companies based in the Midwest and Northeast. In addition, he continued his megabus.com marketing responsibilities.
Alvich co-produced and co-hosted a weekly live on-air radio show called “Trip and Travel Talk,” heard nationally on the Cable Radio Network and worldwide on the Internet.
More info at: www.amaiowa.com/program.asp?id=77