It comes to us from Nestlè Brazil, two Harvard professors, and a French snack cart:
In Brazil Christmas and New Year are celebrated on the beach. Brazil has many a beautiful sandy beach and they are intensely frequented during this season as it is full summer holiday in the south (Rio, São Paulo etc). Ice cream is very popular over here, so Nestlé thought it wise to introduce a special banana ice cream. That sounds nothing special, except that the product is encased in a gelatine layer that can be peeled as a real banana. This is one of the first industrial examples of the edible skin packaging.