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Two Times You Shouldn't Spend Money on Design or Advertising.
As far as I can tell here are the two worst times to hire a designer or advertise:
1. Profits Are Up & Business is Good: Seriously, why would you want to advertise at this time? If it isn't broken, don't fit it. Right? Save that design and advertising crud for when you need it.
2. Profits Are Down, and We Need To Survive: Do you really want to spend money on that expensive design stuff now? You don't have the money, and surely the best solution is to wait out this bad quarter until profits are up. Then we will have money for design and advertising. (My business buddies tell me profits come up automatically)
Your thoughts?
Comments
Ok, we'll bite Justin.
Think you're preaching to the choir here. Most visitors here understand the importance of investing in their brand in good times or bad. The challenge for everyone here is to ramp up the level of work that you are currently doing for clients so that gun shy marketing directors who are scared to lose their jobs and are hoping to "hang back" and "wait for things to improve" feel like they're getting buried by their competition to the point where they can't wait to get back in the game. If we all do that, we all benefit! Capiche?
I just wanted to be the first to post actually. A little bit of humor to kick things off. ;-)
But you pegged it. The problem isn't with the marketing directors or VPs, the problem is with their bosses. This corporate culture doesn't accept failure, and when failure is not accepted, lessons are not learned.
No risk = sameness. Sameness = failure.
Thanks DMEgo... ;-)
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