So you want to be a creative? Not "be creative" but actually "be a creative." There's a difference.
For the most part, I meet a lot of people who know they want to make ads. Many of them, however, don't know exactly what that means, much less where to start.
Here is a little breakdown via The One Club - it's a helpful starting point for anyone, whether you're a high school student curious about getting into advertising or a media person wanting to switch.
Feel free to print out, rewrite, underline and circle as you see fit. Or just commit the entire thing to memory.
This is also helpful for anyone who is already a creative and would like to explain to their family what the hell they do. (Most of my family thinks I'm in marketing or I sell ad space. Sigh.)
I watch a lot of Hulu and so I see many commercials over and over and over and over until it is like their subtexts are screaming at my brain, and so I told Des Moines Egotist I would write about some of the craziness they yell at me.
Here goes.
Nissan wants me to buy a boy car to have sex with? I guess sex has been used to sell cars ever since cars no longer looked like
but focusing the "car as sex object/penis replacement" hook on women is a new one. As with most poorly made commercials, the manipulation of this ad causes a twinge of unwelcome and uncomfortable feelings. It makes me go "ewwwwww."
I wonder if these would have made me feel ooky, had I seen them contemporaneously. And also had I been a man. Look at that gorgeous grill!
Austin design entrepreneurs UnderConsideration have a new initiative they are calling UC.Prints. The first run of posters commemorates American Independence Day 2013 with a clever puzzle involving the flag.
See images here, and get one while they last here.
Attention creative people. According to Culture Map, Austin-Bergstrom International Airport is expanding, and Art in Public Places (AIPP) is looking to keep the new section weird with designs and artwork.
They are placing a national call to commission a professional. This is not a small time pro-bono project. This is a chance to make a mark and earn some well deserved recognition.
AIPP is hosting an information session for anyone interested. The meeting will be at 2:30pm on Monday, June 17, and will be simulcast as an interactive webinar. Check in with AIPP during their office hours for assistance.
What a great campaign for #NaturesPlayground by The Click Design.
The campaign, titled ‘Nature’s Playground’, is designed to entice visitors to explore, enjoy, savour and touch. A series of nine signs were created which, at first glance, look like warnings or instructions not to do something, whereas actually they encourage the opposite.
The physical signs were packaged up and sent out to National Trust properties across the east of England. The properties were then briefed to install the signs in appropriate locations within their grounds and / or estate.
The inclusion of a hashtag (#NaturesPlayground), encourages visitors to share their experiences and post pictures of their visit on social media sites.
The signs were also photographed in situ. This imagery then becomes the external focus of the campaign (i.e. posters, literature and ads) – targeting new visitors as well as encouraging existing visitors to enjoy the properties differently.
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