A new post on Scientific American's food blog has an idea some of you may not like: let's give up on marketing, for our health.
Think of every ad impression as a little brain calorie. Every time you see an ad, your likelihood to act upon that ad increases just a little bit more than if you hadn’t seen it. As you accumulate these brain calories, you could end up with a marketing-brain-calorie surplus, and then you’ll be more likely to behave in a way that you might kick yourself over later (this is that ground-breaking scientifically-advanced part I mentioned at the top).
The Marketing Diet
Here is my own “one weird trick”: Give up the marketing.
Here’s how it works:
1. When a commercial comes on the TV, mute it, and go do something else until your show comes back on.
2. If a commercial comes on the radio, mute it for a few minutes until your programming comes back on
3. If a magazine is mostly advertisements, don’t read it, or find the article you want on-line where you can implement ad-blocking software, and where it won’t be sandwiched between a glossy Godiva ad and a South-Beach Diet promotion.
4. Packages are advertising. Keep that in mind.
5. The grocery store is basically a giant immersive, marketing experience. Also keep this in mind.
So, avoid the grocery store? Maybe more like, avoid all packaged food in the grocery store. That sounds pretty helpful, actually.