First off, who else is going to MAHA this August? The Flaming Lips are headlining. Sure, they played DSM a couple years ago -- but they have a new album and an always-entertaining show.

Okay, now to the real news: MAHA has a new identity, made by Omaha shop Oxide Design.

Of the rebrand, they say:

[We] looked to evoke the lore of the Maha while simultaneously capturing the festival’s key elements: pride, place, and independence. We found the perfect solution in the great chief of the Maha, Chief Blackbird. The Maha were the most powerful Native American tribe of the Great Plains — a people whose name inspired our city’s, and then the festival’s. Oxide developed a modern symbol for the Chief that hints at the visual style of the Plains Indians, but is still pure rock n’ roll.
— Oxide Design case study

Via Brand New from whom we totally ripped the title of this post.