Shameful: Chevy Rips Off Dear Photograph
Those of you watching the first game of the World Series most likely caught this new beautiful commercial for Chevy. It uses the backdrop of old pictures and Ray Charles' rendition of "America the Beautiful" to celebrate 100 years of Chevy.
Only one problem: they ripped the idea off of the existing blog Dear Photograph. You probably saw this blog getting passed around the internet this summer. It's wildly popular (56k likes on Facebook) and the idea was instantly identifiable. The author of the blog seemed surprised to hear the news and does not appear to have been contacted by Chevy or, presumably, Goodby.
This could be the best ad in the world but ripping bloggers off is incredibly not cool. People are already commenting about the theft on the YouTube video. Watch it for yourself and see if you agree.
It appears that theft also runs deep at Chevy. We don't dig this at all.
EDIT: The Author of Dear Photograph added this: