Mel the MilkBite: A Mascot For Our Modern Times

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He's insecure, adorable, and 6-inches tall. He's Mel, the mascot for Kraft's new MilkBite product line. We couldn't help but be charmed by his personality. Kraft really did a great job bringing him to life.

You have to love the soft tagline, "Find me in the dairy aisle, please." The whole thing is just so cute. Check out the Facebook page to see Mel's video diary and blog. It's really nicely done as well. We're big fans of Mel.

Agency: Droga5


Where can I buy Mel, do they have him online somewhere?

This blows chunks out your nose!

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