Mel the MilkBite: A Mascot For Our Modern Times
He's insecure, adorable, and 6-inches tall. He's Mel, the mascot for Kraft's new MilkBite product line. We couldn't help but be charmed by his personality. Kraft really did a great job bringing him to life.
You have to love the soft tagline, "Find me in the dairy aisle, please." The whole thing is just so cute. Check out the Facebook page to see Mel's video diary and blog. It's really nicely done as well. We're big fans of Mel.