The Meyocks Group is celebrating 14 years of tracking how much spoiled brats kids receive from the Tooth Fairy. It has grown, with more than 100,000 people invited to participate in 2011, and turns out to be a pretty accurate predictor of the markets. Here's what Meyocks had to say:
The Original Tooth Fairy Poll® is a partnership between the Tooth Fairy and Delta Dental to promote good dental hygiene habits that encourage healthy mouths and healthy smiles across America.
The average gift from the Tooth Fairy dropped to $2.10 last year, down 42 cents from $2.52 in 2010.
The Original Tooth Fairy Poll® has generally been a good barometer of the economy's overall direction. The trend in average giving has tracked with movement of the Dow Jones Industrial Average in seven of the past 10 years.
It's nice to see work from The Meyocks Group. This is a great example of a long idea that provides humanity to a pretty staid category. It might be one of the most interesting campaigns for dental insurance across the nation.
Saturday Manufacturing has us all hot and bothered. Their new site for JackUp DSM provides little more than a countdown clock, subscription link, and flapjacks. And, being the egotistical bunch that we are, we want more information about it. Information we can't have until the clock strikes 0.
What is JackUp DSM? We don't know. You (probably) don't know. Nobody knows. That's part of the fun. Go subscribe now.
Yesterday the Iowa Creativity Summit released this video. It's 6 minutes long. We pulled out some quotes in case you didn't want to waste your time.
"If we can discourage the discouragement, if we can encourage creativity, I'll give you an example, we have people, entrepreneurs in Des Moines, who take the headlines like every week. And if you think about it, these gentlemen and these women are one person, that are taking the headlines. One person. They form a company but it's one person."
"Yet we have 2,500 at some of these bigger businesses, or some cases 10,000 people, and nothing creative has popped out of these business in the last 10 years. And if you really start to think about it: that's impossible."
"My take on 'stay foolish' is: the truly good ideas are good ideas because no one else is doing it. Why is no one else doing it? Because they look foolish."
Q: "What is Matthew May going to bring to Des Moines?"
A: "In part I don't know. Because it's a little of a surprise we're getting these workshops that are back to back. We know it's going to be hands-on, we know it's not going to be lecture. But he does want to surprise us a bit. What we do know is it's going to be hands on, we're going to use material at our tables."
Are you more convinced to go now? Less? Let us know. Early registration ($35 instead of $50) ends of Feb 27th
Woodward Windows reclaimed vacant storefronts in Detroit: for art. Artists from all over the country contributed to the project. A project that is more about hope than sorrow. We really love this idea and think some iteration of it would be great using local artists. Just throwing that out there.
Thanks to Saturday Manufacturing for passing along the link.
Sure, the production values aren't fantastic. Downtown was infested with sweatshirted men and women asking why Dos Rios can't accommodate a party of 13, at 7:00 on a Saturday. And the traffic was horrendous.
Despite all those things, this is a touching video. A great reminder of the spirit of our state.
A tipster passed along info that Drake is soliciting students to design a new logo for their J-Term. We think it's pretty cool that they're trying to get students involved. Giving students a chance to beef up their books is never bad.
What isn't cool is the compensation. The winning student will only receive a $50 gift card to the University Bookstore. $50 bucks is not much for a logo that's going to be used time and time again. And it's not even real cash.
Remember, good design is worth paying good money for. If you offer low rates you're going to get sub-par work. We're not in the position to tell anyone not to enter contests like this, but we ask you to think about how it reflects on our creative community.
We'd love to say good riddance to contests that exploit students like this.
We think YouTuber thisisdeathjustchill summed it up best: "If i saw that speeding down a hill i would flip shit and think its aliens."
"I was really drawn to the idea of a lone character made of light surfing through darkness," says Sutton (the director) of his costume choice. "I've always been excited by unusual ways of lighting things, so it seemed like an exciting idea to make the subject of the film the only light source."
“Hillary brings extensive social media and digital knowledge to our agency,” said Xan McNelly, EVP-chief integration and strategy officer. “Her broad skill set, unique digital background and positive industry relationships will come as a great asset to our clients and help us further expand our social media solutions.”
Good luck to Hillary and Integer with their social media efforts. Don't be afraid to send over work once in a while.
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