Fiat: cars are no longer penises, now they are women
In Fiat's new ad, a small (wimpy?) man spots a woman bent over on the street, adjusting her shoes. He stares. She spots him, and launches into him in Italian. And then things get sexy...
From Sociological Images:
The woman is “portrayed as a foreign beauty…exotic and coveted.” An Italian car literally becomes a sexualized, sexually aggressive Italian woman, available for “our own advancement in our ethnosexual adventures.”
There's even an ejaculation analogy in there.