How to get people to sign up for your newsletter

Newsletter signups are the go-to booth marketing technique and also one of the hardest publicity pushes to follow through on.

Staropramen, a Prague-based brewer, made the typically dull process interesting. Robofun Create helped them build a keyboard out of beer cans connected to a large wall-mounted plasma screen.

According to Robofun Create, every single conference attendee tried the keyboard and entered the contest. Impressive, if it's true.

Via.