Pillamina and the story of birth control co-pays in New York City

Taking on a Gossip Girl spoof, Planned Parenthood of New York City designed Pillamina to anthropomorphize...birth control pills, apparently? The BC is storming the streets of NYC, trying to help women avoid the cost of co-pays.

The campaign doesn't seem to have a great focus (Unless it's "Birth control exists!" or "Inanimate objects are coming to life in New York! Someone call the Ghostbusters!") but at least it's picking up the pace: girl can dance when she wants to: