NEWS
When we were your age the Tooth Fairy gave us a nickel. And we were happy, dammit.

The Meyocks Group is celebrating 14 years of tracking how much spoiled brats kids receive from the Tooth Fairy. It has grown, with more than 100,000 people invited to participate in 2011, and turns out to be a pretty accurate predictor of the markets. Here's what Meyocks had to say:
The Original Tooth Fairy Poll® is a partnership between the Tooth Fairy and Delta Dental to promote good dental hygiene habits that encourage healthy mouths and healthy smiles across America.
The average gift from the Tooth Fairy dropped to $2.10 last year, down 42 cents from $2.52 in 2010.
The Original Tooth Fairy Poll® has generally been a good barometer of the economy's overall direction. The trend in average giving has tracked with movement of the Dow Jones Industrial Average in seven of the past 10 years.
The Original Tooth Fairy Poll exists to inform the public about the Tooth Fairy's giving and provide resources to improve oral health. Be sure to also check out the Tooth Fairy on Pinterest: http://www.pinterest.com/origtoothfairy
It's nice to see work from The Meyocks Group. This is a great example of a long idea that provides humanity to a pretty staid category. It might be one of the most interesting campaigns for dental insurance across the nation.

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